Will Butler-Adams, CEO of Brompton Bikes | Talks at Google
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Will Butler-Adams joined Brompton Bicycles in 2002, became a director in 2006 and took over as the MD in 2008 - he came into Google's London office to discuss innovation, leadership, the cult of Brompton’s folding bikes and how his company reacts to ever changing consumer demands. Filmed in London, July 2016. The removed video at 19:50 can be found here: https://www.youtube.com/watch?v=Yij6ss43X_A About Brompton Bikes The unique Brompton folding bike was designed and built in London in 1975 by Andrew Ritchie in his flat in South Kensington opposite the Brompton Oratory. Still made in London today, Brompton is making over 45,000 bikes per year and is the UK’s largest bike manufacturer. Read more about Brompton’s history: http://www.brompton.com/About-Us/History
Comments
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What you have delivered to this planet!
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The bike itself is fine, but the company.. sucks. you know what I mean. the price. it's totally nonsense. it's like buy if you can. we will take away from you as much as we can. this is simply why I support Caracle(much better) bike and Helix. those companies(like Brompton) should be ruined seriously. feel like they are some kinda vampire sucking ppl's blood without common sense, but well turns out they've been doing right, cuz alot of ppl around world bought, and is still buying those bikes at 3 times more expensive price at least. ppl crow blood sucking companies without any notion.
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You slag others off for being boring? As far as presentations go this is amongst the dullest and I'm a hardcore cycling nerd. Forget arrogance. Your just plain boring.
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Excellent talk and not just from my standpoint of having just bought my H6L Raw Lacquer Brompton last week (Yay!) and being in total love with the bike, but fascinating to hear his ideas about business and innovation. Great stuff.
Though as a yank from San Francisco, I had to look up "getting lashed" as that was an expression I had not heard before, and I'm a lifelong Monty Python, Doctor Who, and Red Dwarf fan. Jolly good! -
arrogant asshole
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Everyone should own a Bicycle!
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I rode a brompton of my friend before, love it, made me want to cycle, but I bought a different foldie bike instead because brompton is too expensive here and it just feels so different. Electric Bromptons looks interesting but I wish theres like an on-off switch, because theres nothing like pedaling a bike, but the electric boost when your running late will be a great help
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Great talks, Will... Love Brompton ~ !! :)
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Thank you will it's good to see you're moving forward on the electric Brompton.
I think you're a bit off when you're talking about the US government pouring money into Tesla motor company I know you're on the other side of the pond have a different perspective there are forwardthinking people that are investing in to Tesla and that's a great thing. -
Bicycle RUSSIA - the BEST!!!
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As I hit send I realized my google picture is me and my raw lacquer in Maui last year lol. Good times.
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Well done Will ! I have wanted to hear from the inside of Brompton. I have never done the tour when there. I became enamored with this wonderful 'freedom machine' I call it years ago and haul one of the four I own around the world daily. Yank I was the first Yank in history to purchase a Brompton in Chile a few years ago, Santiago to be exact. I do share your vision of society for America someday mass numbers peddling along daily. Stay in the ring Will !! Cheers !!
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damn you. I am going to buy one ...
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thanks Will, really insightful talk ..
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I love my Brompton and I also appreciate the effort these guys put into the product.
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Nice talk great company. You should also check out Helix bikes I think they are also making a great job building a full size folding bike.
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